Top of Sam's travel bucket list ...

“I dream of exploring the Arctic on an icebreaker with my family  before all the glaciers melt”


Director of Sales for South Korea

Gren Pacheco

Sam's story ...

Sam is an accomplished travel professional, devoted father and culinary connoisseur. His passion for travel prompted him to enter the tourism and hospitality industry over 30 years ago. He has held key positions as Representative Director Korea for Gullivers Travel Associates & Octopus Travel; General Manager at Ramada Seoul; and Director of Sales & Marketing at the Ritz-Carlton Seoul.

Holder of an MBA, Sam is recognised throughout South Korea for his expertise in many areas  including sales and marketing, new business development, Korea market access and e-commerce.

When not travelling ...

Sam explores the world using food as his vehicle! A native Seoulite, it’s the local food that really excites him, so on weekends you’ll find him dining at famous restaurants in the city, and discovering secret eateries in the countryside.

Funniest travel memory ...

A few years ago, Sam went on a free trip overseas with eight of his classmates from high school. As a natural leader and accomplished traveller, he enjoyed the challenge of unifying eight different voices – what to do, how to do, when to do, and what to eat!

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