ORIGIN DMC & EVENTS by L’Atelier du Voyage is a boutique destination management company specialising in bespoke luxury travel and curated events across Morocco. As part of the Atelier du Voyage Group, Origin has become a trusted name for travellers to Morocco.

Every itinerary – from private FIT journeys to refined incentives – is crafted with creativity, precision and cultural depth. Origin reveals the true soul of Morocco through authentic, elegant experiences that celebrate its grace, vibrancy and genuine human connection.

About ORIGIN DMC & EVENTS

Trusted by the World’s Leading Travel Partners…

Origin is a preferred DMC for discerning international tour operators and global event agencies. Their long-standing partnerships reflect a shared commitment to quality, storytelling and reliability. They have designed and operated programmes for prestigious global brands and incentive groups, combining seamless logistics with artistry in execution. This same level of excellence is extended to every FIT itinerary ensuring that even individual travellers experience Morocco with the sophistication and care usually reserved for world-class events.

A People-Driven Philosophy…

At Origin, their people are at the heart of everything they do. The multilingual travel designers, expert guides and dedicated operations team share a common passion: crafting journeys that resonate on a personal level. Origin encourages growth, creativity and empathy across their team, values that translate directly into the guest experience. From first contact to farewell, their travellers feel guided, protected and inspired by professionals who treat every detail as a reflection of Moroccan hospitality.

Sustainability and Purpose…

Sustainability has always been part of Origin’s DNA and is a natural expression of how they operate. They collaborate closely with Moroccan artisans, women’s cooperatives and rural communities, ensuring every journey uplifts the people and traditions that define Morocco. Through purpose-driven experiences, cultural preservation and environmentally mindful practices, Origin continues to prove that true luxury is one that gives back.

Unique Selling Points

Masters of Tailor-Made Elegance: Origin is Morocco’s expert in bespoke travel and event design, crafting immersive journeys that balance authenticity, aesthetics and flawless execution. Every experience is custom-built, never replicated.

Creativity Meets Precision: With over 25 years of expertise under L’Atelier du Voyage Group, their strength lies in combining artistic vision with operational excellence. Whether it’s a solo traveller or a 200-guest gala, Origin turns ideas into seamless realities.

Distinctive Moroccan Storytelling: Origin don’t just show Morocco, they reveal it. Guests are invited behind the scenes to meet Fès artisans in their ateliers, to dine in secret Marrakech gardens, or to sail the Bouregreg at sunset with live Andalusian music.

Fluent in Cultures and Expectations: The multilingual, multicultural team understands the subtle nuances of international guests and global partners. They bridge cultures with empathy and grace, ensuring communication and execution are effortless from start to finish.

Luxury in Motion: Origin’s own fleet of premium vehicles, monitored by GPS and supported by a 24-hour control team, ensures every transfer and tour operates in safety, comfort and style. An unseen layer of reliability that defines true luxury.

Purposeful Journeys: Every trip is designed with intention. Origin partners with women’s cooperatives, local artists and sustainable venues, bringing travellers closer to Morocco’s living culture while creating lasting community impact.

Trusted by Global Icons: Origin has designed bespoke journeys for discerning FIT travellers and delivered incentive programmes for renowned international brands, consistently exceeding expectations through meticulous planning, creative flair and heartfelt hospitality.

Inspired by Morocco, Driven by Excellence: From the desert’s silence to the city’s pulse, Origin curates experiences where refinement meets emotional journeys, leaving guests inspired, connected and always longing to return.

Signature Moments & Experiences

Every Origin journey tells a story, one that blends refinement, heritage and emotion. From desert sunsets to coastal soirées, each experience is crafted to awaken the senses and reveal Morocco’s soulful elegance…

In Marrakech, soar over the Palmeraie in a sunrise hot-air balloon, wander through the vibrant ochre medina on a guided discovery of its hidden courtyards and spice-scented alleys, then end the day with a private dinner in a candlelit riad.

In Casablanca, modern Morocco unfolds through curated art walks, rooftop cocktails by the Atlantic, or an elegant private dinner beneath the arches of the Sacred Heart Cathedral.

In Fès, the country’s spiritual heart, join master artisans for a zellige workshop or dine by candlelight in a restored riad where history and craftsmanship meet.

In Rabat, calm sophistication awaits with yacht lunches along the Bouregreg River and exclusive visits to hidden designer ateliers in the medina.

In Tangier and Tamouda Bay, guests discover the North’s creative rhythm through sunset cruises, seaside dinners and encounters with local artists and storytellers.